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Kyra

Digital Marketing | OH, USA

kyhorton3@gmail.com

  • LinkedIn

Building fantastic customer relationships by working to identify needs, quickly resolve issues, and making sure business objectives and goals are met.

Expertise in Digital Marketing - email marketing, search engine optimization, social media content, website management and development, and paid ad optimization.

Building fantastic customer relationships by working to identify needs, quickly resolve issues, and making sure business objectives and goals are met.

Expertise in Digital Marketing - email marketing, search engine optimization, social media content, website management and development, and paid ad optimization.

Latest Projects

Marketing Experience

  • Develop and implement creative digital strategies to drive appropriate traffic to the company website. 

  • Travel to business units to strategize new offers, products, and promotions for the upcoming quarter.  

  • Manage digital products through project configurators that are displayed on the website. 

  • Lead strategy and planning of all company related social media channels - Facebook, Instagram, Twitter, LinkedIn. 

  • Design graphic images with Adobe Creative Cloud software that is used on the website, organic/paid social media posts, and social media videos (IG Reels, TikTok). 

  • Analyze digital marketing KPIs and implement plans to ensure company goals are achieved through sales channels.

  • Monitor and create paid ad and search channels through Google Ad Words and paid social platforms. 

  • Collaborate with vendors to ensure any outsourced work is consistent, high quality, cost-effective and reflects branding specifications. 

  • Create mass email communications with HubSpot while effectively presenting messaging to customers about products, promotions, events, and any changes within the company.

  • Manage company websites by updating and strategizing content on internal and external websites.

  • Implement Search Engine Optimization (SEO) tactics using BrightEdge to research competitors and high-ranking search terms to place throughout the website. 

  • Designated project manager to develop internal websites for employees and a mobile app for customers.

January 2021 - Current

Digital Marketing Specialist 

BUCKEYE BROADBAND

  • Strategize social media calendar with Sprout Social for product marketing and communicating with customers. 

  • Create mass emails using Bronto to effectively communicate with customers about promotions, events, and any changes within the company. 

  • Develop and design web pages with a CMS requested by colleagues and employees for Buckeye Broadband.

August 2020 - December 2020

Digital Marketing Intern 

BUCKEYE BROADBAND

  • Help to execute all marketing activities & initiatives necessary to ensure successful events including social media promotion, email blasts and paid advertising. 

  • Successfully planned, advertised, and executed a fundraising event for a non-profit organization and raised over $10,000. 

  • Produce and publish social media content.

  • Design and send electronic mail such as e-newsletters and e-invites.

August 2019 - December 2020

Development Intern

ACCESS WOMENS SHELTER

  • Write copy for posting on different channels, including on Facebook, Twitter, Pinterest, LinkedIn, and Instagram.

  • Engage on different social media platforms on a regular basis in the form of replies, comments, and likes on different posts.

  • Create videos, imagery for campaigns, book promotions, and SEO optimization of blog posts for social media accounts.

  • Help in the ideation and maintenance of social media editorial calendars and the implementation of different strategies.

March 2019 - September 2019

Content Writing and Editorial Social Media Intern

REVIEWS BY THE BANKS

Education & Certifications

BACHELOR OF BUSINESS ADMINISTRATION  | BBA

KENT STATE UNIVERSITY

Concentration in Marketing and Public Relations

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