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Wix Stores Discounts and Coupons: How to Increase Sales with Smart Promotions

  • 3 days ago
  • 3 min read

Running an online store isn’t just about listing products — it’s about giving customers a reason to buy now. One of the easiest ways to boost conversions and encourage repeat purchases is by offering strategic discounts.


With Wix Stores discounts and coupons, business owners can run promotions that feel intentional, automated, and effective without adding extra work to their day. In this guide, we’re breaking down the two types of discounts available in Wix Stores, how they work, and when to use each one to increase sales.


Wix Stores discounts and coupons

Why Discounts Matter for Online Stores


Discounts aren’t just about lowering prices — they’re about psychology and timing. When used correctly, discounts can:

  • Encourage first-time buyers

  • Increase average order value

  • Reward loyal customers

  • Move slow-selling inventory

  • Create urgency during sales events


Wix makes it easy to manage promotions directly from your dashboard, whether you want discounts to apply automatically or through a coupon code.


Automatic Discounts in Wix Stores

Automatic discounts are applied instantly when customers meet specific conditions — no coupon code required. These are ideal for hands-off promotions that run smoothly in the background.


Common Ways to Use Automatic Discounts


With Wix Stores, you can create automatic discounts that:

  • Run on a schedule (for example, a one-day sale that starts and ends at midnight)

  • Apply when customers buy a certain quantity

    • Buy 3 hats, get 30% off

  • Apply when customers spend a certain amount

    • Spend $50 on hats, get $10 off

  • Offer a free or discounted item when purchasing another product

    • Buy a coat, get a free hat

  • Create wholesale pricing

    • 40% off when purchasing 100 or more of the same product


When an automatic discount is applied, customers can see it clearly in the Side Cart, Cart page, and Checkout page, helping reduce confusion and abandoned carts.


You can learn more and get step-by-step instructions directly from Wix here:


Coupons in Wix Stores


Coupons are discounts that customers apply manually by entering a code during checkout. These are perfect for targeted promotions and exclusive offers.


When to Use Coupons


Coupons work especially well when you want to:

  • Reward email subscribers

  • Offer exclusive deals to returning customers

  • Send a discount during live chat conversations

  • Promote influencer or campaign-specific offers


Types of Coupons You Can Create in Wix Stores


Wix Stores allows you to create five different types of coupons:

  • $ Discount – Fixed amount off (e.g., $10 off)

  • % Discount – Percentage-based savings (e.g., 20% off)

  • Free Shipping – Remove shipping costs for customers

  • Sale Price – Offer items at a specific price (e.g., t-shirts for $12)

  • Buy X Get Y Free – Incentivize bulk purchases (e.g., buy 4 cupcakes, get 1 free)


To save time, Wix also offers a Bulk Coupon Creator app, which lets you generate multiple coupon codes at once — perfect for large promotions or email campaigns.


Automatic Discounts vs Coupons: Which Should You Use?


Both tools are powerful — the key is knowing when to use each one.

Use automatic discounts when:

  • You want a seamless shopping experience

  • You’re running store-wide or quantity-based promotions

  • You don’t want customers to worry about entering codes


Use coupons when:

  • You want to target specific customers

  • You’re running email or social campaigns

  • You want to track where sales are coming from


Many successful stores use both at the same time, depending on the promotion.


Final Thoughts: Using Wix Stores Discounts Strategically


When used intentionally, Wix Stores discounts and coupons can significantly increase conversions and customer loyalty. The key is aligning your promotions with your business goals — not discounting just to discount.


If you’re unsure which discount strategy fits your store, or you want help setting up promotions that actually convert, this is where strategy matters.


Let’s Build Something That Works for You.


At KD Marketing Lab, we’re not just another marketing agency—we’re your digital sidekicks. Whether you're running a small business, launching a nonprofit, or trying to figure out how to actually grow your online store, we help you use tools like Wix Stores the right way. From website setup and management to SEO and conversion strategy, we create custom solutions that meet you where you are—and get you where you want to go.


💻 Ready to optimize your online store? Let’s talk.

📲 Follow us on Instagram: @kdmarketinglab

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